The Usability Post
Thoughts on design and user experience by Dmitry Fadeyev

Good, Better, Best

I’ve noticed an interesting choice of words used in Apple’s Pages application when exporting a document as a PDF. Here’s what the dialog looks like:

When selecting the image quality you are presented with three choices: Good, Better and Best. I really like how there’s no “Draft” or “Quick” or “Basic” there – it starts with “Good” and goes up from there. This is a subtle way of telling the user that this software doesn’t produce bad or rough stuff, only good stuff.

Of course the first setting is going to produce the worst results, but by choosing the right words you can keep a feeling of high quality no matter what the user chooses.

“For even falsehood, uttered by the tongue of man, seemed like truth and light before this hopelessly-deaf and unresponsive silence.”

My new book: a translation of selected short stories by Leonid Andreyev, the father of Russian Expressionism from the Silver Age of Russian literature. A piercing, pitiless glance into the heart of the human condition.

☛ Read online

Further Reading

Proust wrote that the true voyage of discovery is not to visit strange lands, but to possess other eyes, to behold a hundred universes that each of them beholds. Thus, in the words of Ruskin, what good books give us is not mere knowledge, but sight.

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