I’ve noticed an interesting choice of words used in Apple’s Pages application when exporting a document as a PDF. Here’s what the dialog looks like:
When selecting the image quality you are presented with three choices: Good, Better and Best. I really like how there’s no “Draft” or “Quick” or “Basic” there — it starts with “Good” and goes up from there. This is a subtle way of telling the user that this software doesn’t produce bad or rough stuff, only good stuff.
Of course the first setting is going to produce the worst results, but by choosing the right words you can keep a feeling of high quality no matter what the user chooses.