The Usability Post
Thoughts on design and user experience by Dmitry Fadeyev

High Quality

I see the term “high quality” used quite a lot when reading descriptions of what a good product should be, or indeed companies advertising their own products. But this term is ultimately meaningless.

Quality is a distinctive characteristic or attribute possessed by something. The screen on that new device can be described as “high quality” but that won’t actually say anything about it. What will say something about the screen are things like resolution, contrast, color, size and so on. All these factors contribute to the overall quality of the screen, yes, but using the term “high quality” without elaboration is meaningless because it doesn’t provide any parameters to measure this quality.

Saying your product is a “high quality” product is like saying your product has “great characteristics”. Your product is a good product because it’s a good product.

“For even falsehood, uttered by the tongue of man, seemed like truth and light before this hopelessly-deaf and unresponsive silence.”

My new book: a translation of selected short stories by Leonid Andreyev, the father of Russian Expressionism from the Silver Age of Russian literature. A piercing, pitiless glance into the heart of the human condition.

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Further Reading

Proust wrote that the true voyage of discovery is not to visit strange lands, but to possess other eyes, to behold a hundred universes that each of them beholds. Thus, in the words of Ruskin, what good books give us is not mere knowledge, but sight.

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