Killing the URL

Allen Pike discusses the latest interface feature currently being tested Chrome canary: the buried URL. Instead of showing the full URL, we are presented with just the domain name, which can be clicked on to reveal the rest of the address. It looks like this:

Chrome hiding the URL

Browsers have been progressively moving in this direction, first removing the 'http://' prefix, then the 'www' subdomain, and now the rest of the address – something that’s already done in iOS7 Safari:

iOS7 hiding the URL

Paul Irish notes that at this time the UI change is only an experiment.