Evasion of Choice

John R. Moran on what design is really about: intent.

Intent means purpose; something highly designed was crafted with intention in every creative decision. Frank Lloyd Wright explained that intent drives design with the credo “form follows function“; P&G calls this being “purpose-built.” The designer is the person who answers the question “How should it be?”

In the post Moran also talks about the three design evasions, things companies use to avoid making design choices: preserving, copying and delegating. Really good read.