Authentic Design

Smashing Magazine has just published an article I wrote titled Authentic Design in which I present my take on the flat design trend. Here’s the theme:

The recently popularized “flat” interface style is not merely a trend. It is the manifestation of a desire for greater authenticity in design, a desire to curb visual excess and eliminate the fake and the superfluous.

In creating new opportunities, technological progress sometimes leads to areas of excess. In the 19th century, mechanized mass production allowed for ornaments to be stamped out quickly and cheaply, leading to goods overdecorated with ornament. A similar thing occurred in recent years, when display and styling technologies enabled designers to create visually rich interfaces, leading to skeuomorphic and stylistic excesses.

In its desire for authenticity, the Modern design movement curbed the ornamental excess of the 19th century, making design fit the age of mass production. Today, we’re seeing the same desire for authenticity manifest itself in the “flat” trend, which rejects skeuomorphism and excessive visuals for simpler, cleaner, content-focused design.

Read the rest.

author picture Written by Dmitry Fadeyev
Published on July 16, 2013